Marketing Intelligence Platform
Marketing Technology (Martech)Project Management

Marketing Intelligence Platform

A web-based platform designed to help businesses collect, organize, and analyze data from multiple marketing channels.

The application features a user-friendly interface that allows users to connect to various marketing platforms and data sources and to visualize and explore their data in real time.

My responsibilities: • Implemented the product release strategy • Stabilized processes around product development and improved collaboration between the product, QA, and developer teams • Helped fix and reorganize existing CI/CD practices • Investigated and improved existing microservices architecture • Investigated and improved existing data-storing solution • Implemented complex data manipulation features • Improved code readability and performance by refactoring huge parts of products code, resulting in about 1 million rows of deleted code and tremendous server offloading • Fixed critical issues in all layers of the application

Tech Stack

Management

AgileLeadershipProject ManagementRelease ManagementTeam LeadershipTeamwork

Frontend

Next.jsREST

Backend

.NET.NET CoreAPI IntegrationAPIsASP.NETASP.NET Web APIC#C#.NETEntity FrameworkGoogle Ads APIGoogle Analytics 360LinkedIn APINode.jsParquetPrismaPythonREST APIs

Databases

Microsoft SQL ServerSQL

Infrastructure & DevOps

AzureAzure Data FactoryAzure Data LakeAzure DatabricksAzure DevOpsAzure FunctionsAzure SQL DatabasesCI/CD PipelinesDevOpsGitReportingServerless

Other

AlgorithmsArchitectureASP.NET CoreAzure SQL Data WarehouseB2BBack-endClean CodeData EngineeringData StructuresDedicated SQL Pool (formerly SQL DW)Design PatternsFunctional ProgrammingIntegration TestingJetBrains RiderMacOSMicroservicesMicroservices ArchitectureOAuthSoftware DesignSoftware Development Lifecycle (SDLC)tRPCVisual Studio Code (VS Code)Web Development